The store

Everything, direct.

No marketplace cut. No upsell funnel. Just the work, sold straight from Prime Life Labs, so the revenue is yours.

Bundles

Flagship

The Full System

PRIME PROGRAMME (12-part) + the 200-book Library + PRIME TACTICAL (22 mini-courses). The whole Prime Life Labs catalogue.

£597 one-time

See what's included

Library

200-Book Library

The entire collection: mobility, nutrition, sleep, longevity, mindset. One purchase, yours for life.

£149 one-time

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Mini-courses

PRIME TACTICAL

22 focused mini-courses for the specific problems that arrive after fifty. Hip, shoulder, sleep, strength. One at a time.

£147 one-time

See all 22

Paper

Journals & Planners

18 guided journals and 2 planners. Training logs, nutrition, sleep, legacy and the 12-week Prime tracker. Buy any title on its own.

From £19 each

Browse journals

Coming soon

Home Fitness Gear

Resistance bands, seated cardio, recovery tools and brand merch — the physical kit over-50 buyers already purchase. Photos coming soon.

From £12 est.

Browse gear

Book libraries

40 titles

Mobility Library

Hips, spine, shoulders, balance. The full range of motion, written for fifty-plus.

£49 one-time

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40 titles

Nutrition Library

Eating, protein, recovery and the habits that stick after fifty.

£49 one-time

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40 titles

Longevity Library

The science, made usable: what keeps you independent.

£49 one-time

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40 titles

Sleep & Recovery

Sleep, stress and restoration. The lever most training plans ignore.

£39 one-time

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40 titles

Mindset & Habits

The psychology of starting late and staying consistent. Quiet, practical, no cheerleading.

£29 one-time

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